25 Reasons to Use Email Marketing (As Told by Small Business Owners)

Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

1. Build credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

2. Generate calls

When done right, email marketing lets you reach the right person, with the right offer, at the right time. For a business like Rejuvenate Therapeutic Massage, a well-timed email results in a flood of calls each time they hit send.

3. Increase donations

As fundraising efforts continue to move online, nonprofits need to adapt their outreach efforts as well. Texas-based nonprofit, Rescued Pets Movement, saw the benefit of using email to increase donations when they sent an email to raise emergency funds for a dog in need in March 2013.

4. Strengthen relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

5. Improve communication

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust. For real estate management company, Buccini/Pollin Group, email has provided a reliable solution to keep tenants informed and up-to-date.

6. Build your brand

With email, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

7. Boost sales

When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year. This has been especially valuable for a business like Colorado-based Allegria Spa, which communicates with local residents and visitors from around the country.

8. Learn what works

Email marketing gives you the metrics you need to see how your emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

9. Improve visibility

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t. This was a problem the McDonald Wildlife Photography faced when they first got started with email marketing for their travel business. Taking a more pro-active approach to their marketing proved to be exactly what they needed to improve exposure of the services they offer.

10. Reach people on any device

With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

11. Get more from doing less

One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates. These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.

12. Look professional

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each template with your logo and colors to make sure it matches your brand.

13. Increase website traffic

Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing can help.

14. Market with a personal touch

Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

15. Get immediate results

When you run a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different campaigns are performing.

16. Generate leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

17. Build excitement

You want your marketing message to be something that people look forward to seeing. Email lets you keep track of which messages are generating the most opens and clicks, so you know which messages will get people excited to hear from your business.

18. Start a conversation

Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas. This approach has worked well for a company like WH Cornerstone Investments, which relies on email to share helpful advice, news, and education with clients.

19. Promote services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

20. Grow your audience

As a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

21. Stay organized

Reaching out to clients on an individual basis can be a costly and time consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

22. Increase your value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

23. Attract new clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social networks to bring new people to your business.

24. Save time

Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience in less time.

25. Stay top-of-mind

By sharing relevant content with your audience throughout the year, you’ll be able to stay top-of-mind and build credibility. While they may not be ready to act right away, when your audience knows you have something that can help them solve a problem they’ll be more likely to take action when the time is right.

Email Marketing is very important part of the overall marketing strategy. Email marketing is a cost effective solution to connect to your target audience and keep them informed on anything they could be interested in and you have to offer them!

No matter you operating online or offline business, email marketing will add a great value to your marketing efforts, bellow we listed a couple of resources that will help you stand out from most of marketers by using only the best tools and advice when it comes to the email marketing!

Resource No 1 – Mail it Pro WordPress Plugin

Saves Tons of Money on 3rd Party Email Marketing Solutions – Buy once and use for Life!

Only you should have a WordPress website! But we covered all about WordPress you ever will need to know in a Web Development Section 

Click here to find out more

Resource No 2 – Email Marketing 2.0 Made Easy

Saves Tons of time and money on testing and researching

A unique and completely updated 111 pages/16000+ words Training Guide full of examples and highly effective and very easy to apply Email marketing techniques. You will not get a boring PDF full of text with 20-line paragraphs. The training guide also includes graphics, nicely formatted subtitles, and high quality information with screenshots showing how to apply every step of the process as well.

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Click here to find out more

Resource No 3 – 100+ ‘Plug-N-Play’ Email Marketing Messages!

Saves Tons time and money on trying to come up with emails that works

Your complete “fill in the blank” autoresponder series you can use for ALL your internet marketing lists and is geared toward TEN main areas of your business!

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Click here to find out more