Hello and Welcome to Website Development Resources Section

In this section we going to lay out a simple Process to get Your website up and running in no-time. We Going to lay out a process that is required to develop a good website, we also will point you to the right directions for outsourcing small jobs by the professionals at extremely affordable rates and so much more!

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As WordPress is one of the most Popular CMS we will focus on designing websites with WordPress

  • Step 1 – Research
  • Step 2 – Choosing Domain
  • Step 3 – Choosing Hosting
  • Step 4 – Designing Logo
  • Step 5 – Choosing a theme
  • Step 6 – Researching and writing the content
  • Step 7 – Publishing
  • Step 8 – Implementing different Marketing strategies and activities to drive target Traffic for your Website

Step 1 – Research

Before you can create successful web development project you need to have a clear understanding on what you like to achieve from your website! Is there many competition around in a niche you like to go after? Is it something people actually would look for? Is it enough easy to gather content that keeps your visitors interact with the website? Is it going to be service based, information based or eCommerce site that sells physical or digital products? What is the end Goal for having the website? If you can answer every single of these questions honestly and it turns out in a favor than it’s time to move on and get you a domain! If not you need to sit down, brainstorm and do your research or get someone else to do it for you!

Step 2 – Choosing The Domain

Choosing the right domain is extremely important, no matter what type of website you are planing to build! The Domain has to be chosen based on multiple aspects, obviously it wary a bit of the business you in! Bellow we lay out the best practice on choosing the right Domain name!

1. Make it easy to type

Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.

2. Keep it short

If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.

3. Use keywords

Try using keywords that describe your business and the services you offer. For example, if you’re a glass replacement business in Dublin, you may want to register GlassRepairInDublin.com or GlassReplacementInDublin.com.

Include the keywords that people enter when searching for your products or services and keywords for Lcation your business operates of you are a Local Business .

It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.

4. Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember just as mentioned above. Example: DublinGlassRepair.com.

5. Avoid numbers and hyphens

Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.

6. Be memorable

There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.

7. Research it

Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!

8. Use an appropriate domain name extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long. A bevy of new generic top-level domains — like .photography, .nyc and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:

  • .co : an abbreviation for company, commerce, and community.
  • .info : informational sites.
  • .net : technical, Internet infrastructure sites.
  • .org : non-commercial organizations and nonprofits.
  • .biz : business or commercial use, like e-commerce sites.
  • .me : blogs, resumes or personal sites.

Pro tip: You don’t need to build a website for every domain. Just forward any additional domains to your primary website.

9. Protect and build your brand

To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.

10. Act fast

Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible. If you’re having trouble finding an available name, domain registrars like Bigrock will suggest alternate names during your domain search to help you find the perfect domain name.

Step 3 – Choosing The Hosting

Choosing the right hosting provider also is extremely important, no matter what type of website you are planing to build! The hosting company has to be chosen based on multiple aspects!

How to choose a web hosting service?

In brief –

  1. Know your hosting needs.
  2. Investigate on host reliability and uptime guarantees.
  3. Study web host upgrading options.
  4. Check all hosting features (such as number of addon domains allowed) based on your needs.
  5. Check prices on both sign up and renewal.
  6. Check hosting control panel.
  7. Read hosting company’s ToS to find out more about account suspension and server usage policy.
  8. Other supporting features (ie. site backup, environmental friendliness, etc)

Step 4 – Designing Logo

To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche. Logos are used to identify.

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Step 5 – Choosing The Right WordPress Theme

How to Choose a WordPress theme?

First, make sure you choose a theme that’s mobile responsive. You can find the Genesis child themes by clicking at the button bellow. Browse through the selection and find a few that stand out to you. My biggest tip when choosing a theme is to look past the images, colors and fonts.
  • 1.  Look first for WordPress themes related to your industry
  • 2. Do a little research on the theme creator
  • 3. Find out if you get updates & support
  • 4. Try out the demo
  • 5. Check for cross browser compatibility
  • 6. Make sure the theme is responsive
  • 7. Pick a SEO-friendly WordPress theme
  • 8. Look for theme documentation
  • 9. Have a look at ratings
  • 10. Ask about plugin compatibility

Conclusion

You have to remember that choosing a WordPress theme is a subjective process and there is no such thing as a perfect theme; you’ll always find things you like and things you dislike about a theme. Open-mindedness is important. The theme you choose now is most likely going to solve most of your current needs. But even those change over time and other unknown needs arise. You’ll just have to be flexible enough to adjust the theme to the new requirements or to get a new one.

Step 6 – Researching your Niche and Writing the content

Use this as a basis for the content that you’ll create for your new website. Making sure that your content is targeted and relevant to the people you want to reach is critical to the success of your site. You want your unique value proposition to be prominent on your website and throughout your content

1. Identify your unique value proposition

Use this as a basis for the content that you’ll create for your new website. Making sure that your content is targeted and relevant to the people you want to reach is critical to the success of your site. You want your unique value proposition to be prominent on your website and throughout your content.

2. Conduct a website content audit

Before creating new content, determine what content you have and where you see holes that need to be filled. What content needs to be re-written? What pieces of content are performing well? Document all of the content you have and what can stay, what needs to be refreshed and what needs to go. This will give you a clear picture of how much content you need and where to start.

3. Target each of your personas

It’s essential to create content for your website with your audience in mind. Buyer personas help you visually picture the type of people you are trying to reach. By determining your key buyer personas, you can create content that is targeted and relevant to their interests and needs. Your content is meant to answer their questions, educate and address their pain points.

4. Map content to the customer life-cycle

In addition, your content should lead your prospects down the sales funnel. Your website should have a variety of content that addresses different questions or concerns depending on where the consumer is in the funnel, from awareness to purchase to advocacy. For example, a blog is great for building awareness and answering general questions about your products, services or industry. But for a customer evaluating your company for purchase, a case study or testimonial is more appropriate.

5. Include the essential content

With a solid strategy, the goal is have a specific purpose and audience for each piece of content. Remember, people use the Internet to conduct research and discover information, so be sure to use your website content as an opportunity to educate prospects about your company, your process and your products and services. Some of the content essentials to include in your website are: – Company blog – Premium content (i.e. whitepapers, eBooks) – Service/product information – Case studies and testimonials – Portfolio/product gallery – Compelling “about” page – People – Process – FAQs – Videos (i.e. company culture, customer testimonials)

6. Write compelling web copy

Take the time to create copy that informs, educates and guides your audience. The length of your copy should be determined by the purpose of the page and your overall message, but a minimum of 300 words is a good rule of thumb. Statistics, research and quotes are effective ways to add substance to your copy.  Be sure to proofread thoroughly. Nothing can derail compelling copy and make a bad first impression like misspellings or punctuation errors.

7. Use the right language

As you begin to write content, it’s important to speak the same language as your audience. For example, if you sell accounting software, you will probably have clients that are just beginning in accounting and some that are more advanced and just looking for a better product. For content targeted toward beginners, you’ll want to be sure you don’t use technical jargon that they don’t understand. On the flip side, you want to be more technical when targeting your more advanced clients so they know you are an expert in your industry.

8. Develop a content schedule

Once you have established the type of content you need, it’s important to organize it and develop a strategic schedule to make sure it all gets accomplished. Decide if you want to first focus on a specific persona, specific industry or the awareness stage of the buying cycle.  Determine the type of content you want to create first, and then begin to map out a schedule. This includes the topics you are going to cover, how often you’ll be publishing and the dates it will be published. We recommend planning out one quarter of the year at a time.

9. Assign the right people

Part of a content schedule includes developing a process for writing the content. You need to assign people in your firm to be responsible for contributing to the content. If you don’t have the capacity within your company, then hire an agency or freelance copywriter that is dependable and diligent with deadlines. By clearly defining who is responsible for your firm’s content, there will be accountability and will ensure consistency with your publishing.

10. Measure and track performance

The key to having a strong web content strategy is to keep it relevant for your audience. This means constantly evaluating and tracking the performance of all of your content. Look at which pieces are being shared, which pages are getting viewed and what isn’t getting much traction. This will help determine what you are doing well and what you need to do differently. Keep your website fresh and relevant with a defined strategy for creating new content moving forward.

A website content strategy is essential

Having a solid website content strategy is critical in today’s digital landscape where search engine rankings and getting found online by prospects is driven by quality content. By following these steps, you’re on a path to creating successful website content that will increase traffic and generate leads for your business.

Step 7 – Publishing Your Website

This is the stage that excites all website developers and it clients the most, at this stage finally we can have some tangible work to show off, something we can be proud of, however before we start promoting I highly suggest you go in to each part of your website and test it every single function of it which website visitors would use. Once you publish don’t let it just your website just to sit there out in the internet, run promotions to drive targeted traffic and add new content for website on ongoing basis, analyze the website visitor behavior and make improvements as per need!

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